“We” People working in Advertising, every now and then get into this conversation about the ethicality of advertising. Advertising is a completely ethical way of communication as long as it’s not advertising something that could harm humanity like weapons or cigarettes. Advertising is at its best when it adds Value to the receiver. A Value or a quality that could influence or inspire the receiver’s life to a better one.
Life is fair enough so do good. Sometimes it gets dark and shit has to happen anyways. BUT when you consciously do good, shit still is going to happen yet the degree of harm will definitely be less. So be good and it will return in hard times.